The last on our panel is Advertising Practitioners Council Of Nigeria (APCON). The regulators of the advertising space in Nigeria.
They maintain a strong focus on the vision of promoting responsible and ethical advertising practice, they act as the conscience of society in matters of commercial communications and as a watchdog for consumers. They also manage the need and interests of stakeholders in Nigeria’s advertising industry.
APCON cooperates with these Sectorial associations in regulating the conduct of their member organization to ensure a socially responsible practice. By insisting on pre-exposure clearance of all advertisements, APCON strives to check all forms of abuses such as misleading statements, spurious testimonials, visual and verbal exaggerations, misleading offers, suggestion or pictures offensive to public decency, etc.
Let’s welcome APCON to the GAGE Academy 2022.